Company/Organization
Directv, New York City
Geared towards frontline sales agents stationed at AT&T's National Sales and Service Call Centers, these training resources played a pivotal role in assisting agents to swiftly establish rapport with customers, leading to heightened sales and exceptional customer service. We meticulously crafted more than 20 distinctive booklets each quarter for 10 lines of business. Taking over the project from a prior agency, I steered the creative process from a less-than-optimal state to a rapid attainment of the 'Best Turnaround Team' award, gaining recognition across the entire enterprise.
Awards
Directv Samy Award, Best Turnaround Team, National Sales and Service Call Center Training Guides
Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Redesign, Concept, Project and Team Management, Strategy, Print, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring