Company/Organization
NBCUniversal, MSNBC Films, New York City

"Leguizamo Does America” (click here), an original six-part series presented by MSNBC Films and produced by NBC News Studios, takes viewers on a captivating journey. With John Leguizamo's storytelling prowess at the helm, the series celebrates Latin culture's integral role in American life. Through compelling visuals and narratives, it showcases representation's power and the vibrancy of a diverse nation.

Series (click here)
More info (click here)

Deliverables
On Air, Off Air
Out of Home
Print
Digital
Social
Events
UDBs
Kiosks
Email
Website
Advertisement
Interactive Map (click here)

Awards
• President’s Award for Impact on Media at the Los Angeles Press Club’s 65th Annual SoCal Journalism Awards

• HCA TV Nominee

Project Roles/Skills
Creative Direction, Art Direction, Design, Client Presentations, Concept, Project and Team Management, Off Air, On Air, OHH, Photo Booth, Posters, Social, Digital Media, Print, Email, Interactive Website, Events, Production, Tool Kit, Key Art, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

Situated in Lower Manhattan, the MTA Fulton Street subway station stands as a pivotal nexus for daily commuters, witnessing a staggering footfall of 300,000 individuals, a significant portion journeying towards Wall Street. This dynamic out-of-home campaign was orchestrated to captivate these commuters, directing their attention to an AT&T kiosk. Over a span of 14 days, we garnered an impressive count of 2 million impressions. Simultaneously, the paid social segment not only met but surpassed the efficiency benchmark, achieving a Cost Per Engagement (CPE) that outperformed expectations by a remarkable factor of 49. The entire process, commencing from the initial briefing to the final release of files, was seamlessly executed within a mere 11-day timeframe.

Deliverables
Environmental
Animated Banners
Digital
Print
Social
OOH
Kiosk

Project Roles/Skills
Creative Direction, Art Direction, Interaction, Outdoor, Project and Team Management, Brand Strategy, Environmental, Out of Home, Animation/Motion, Digital Display Ads, Retouching, Storyboarding, Media Advertising, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
NBCUniversal, MSNBC Films, New York City

MSNBC Films presents "When Truth Isn't Truth: The Rudy Giuliani Story,” a new four-part series from TIME Studios. The series provides unprecedented access, including interviews with Giuliani’s own son Andrew, and explores the former prosecutor and mayor's rise to power, fall from grace, and how little he changed in between.

More info (click here)

Deliverables
On Air
Off Air
Print
Digital
Social
UDBs
Kiosks
Email
Website
Advertisement

Project Roles/Skills
Creative Direction, Art Direction, Design, Client Presentations, Concept, Project and Team Management, Off Air, On Air, Poster, Social, Digital Media, Print, Email, Production, Tool Kit, Key Art, Adobe Creative Suite, Mentoring

Company/Organization
The Roots
Island Def Jam Music Group, Mercury
Los Angeles

Game Theory is the seventh studio album by hip-hop band The Roots, on Def Jam Recordings. A darker, grittier album, Game Theory features a stripped-down sound similar to the work of Public Enemy, with lyrics that concern sociological themes and the late hip-hop producer J Dilla.

The album debuted at number nine on the U.S. Billboard 200 chart, selling 61,000 copies in its first week. It produced two singles and achieved moderate sales success. Upon its release, Game Theory received acclaim from most music critics and earned a Grammy Award nomination for Best Rap Album. To date, the album has sold over 200,000 copies in the United States.

Project Roles/Skills
Art direction in collaboration with Questlove

Team
Questlove (Ahmir Thompson), Nancy Jimenez, Alli Truch, Kenny Gravillis, Richard Nichols

Company/Organization
AT&T Directv, New York City

In the pursuit of excellence, we embarked on a mission to ignite a wave of motivation among our nationwide call center agents, propelling them to champion the sales of our cutting-edge TV streaming service, DIRECTV NOW. This endeavor led us to craft a trio of uniquely original superheroes, each embodying a facet of our supremacy in sports, our rich array of international programming, and the innovation of our new cloud DVR. Every aspect of this initiative, spanning from nomenclature to vivid illustration to meticulous design, was meticulously cultivated and brought to life within our own creative quarters.

Deliverables
Posters
Premiums
Standees
Flyers
Collateral

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Environmental, Logo, Posters, Standees, Typography, Illustration, Photo Direction, Premiums, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
NBCUniversal, NBC News

Enter one of the internet’s strangest obsessions: In December 2020, nurse Tiffany Dover fainted on camera after her initial COVID shot. Conspiracy ignited, claiming her death and substitution by a double. Accused parties ranged from drug firms to media to the Pope. Despite being alive, Dover remained silent. This podcast, Truthers, delves into misinformation, led by NBC's Brandy Zadrozny, revealing the reality behind Dover's ordeal turned global information warfare.

Listen here.

Deliverables
Key Art
News Hero Key Art
Web Splash Art
Apple Store Show Key Art
Social Graphics
Digital Banners
Tool Kit
Print
Digital
On Air Full Screen

Highlights
• #1 on Apple Podcasts 6 consecutive days after launch
• 3rd consecutive NBC News original to hit #1
• NBC News had 3 of the top 10 podcasts on Apple during launch week

Awards
Webby Awards Honoree, Podcasts Best Limited Series 2023

Illustration by Alejandro Escobar.

Company/Organization
AT&T, New York City

In the realm of business connectivity, the demand for swift and dependable Internet is paramount. Nevertheless, the landscape of business fiber is not uniform in quality across the board. To elevate the prominence of AT&T Business Fiber, we devised a captivating strategy centered around an illusion of a fiber pipeline. This ingenious concept took center stage within our B2B kit, serving as a visual representation of fiber-optic speed. Through the implementation of an infinity mirror and strategically positioned lights, we granted building managers and commercial tenants an up-close encounter with the technological prowess that distinguishes AT&T from the rest.

Simultaneously, we introduced an enticing incentive program targeted towards building managers and proprietors. A reward of $100 awaited them with every successful enrollment of a commercial tenant. Designed to be interactive, this kit served as a versatile tool, streamlining the process for property owners to effectively showcase AT&T's ultra-fast fiber internet to their tenants, thereby augmenting the value of their real estate holdings.

Deliverables
Package design
Pamphlet

Awards
• ProMaxBDA, GoldPremium Specialty Items
• In-House Agency Forum, Gold B2B Sales Collateral

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Video Animation/Motion, Production, 3D Key Art, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

Our team crafted a range of social media campaigns for AT&T's Multi-Dwelling Unit & Business Solutions. These campaigns were centered around fiber-optic connectivity, high-speed internet, and television services. Our approach involved drawing inspiration from internet culture to develop illustrated narratives that vividly portrayed the impact of high-speed connections in enjoyable and relatable scenarios. As a result, these campaigns witnessed substantial improvements in engagement and conversions when compared to previous years, boasting an average View-Through Rate (VTR) of 69%, an average Click-Through Rate (CTR) of 0.17%, and a LinkedIn-specific CTR of 0.22%

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Audio/Visual, Video Animation/Motion, Editing, Production, 3D Key Art, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

Crafted with precision, the AT&T Business Summit invitation seamlessly marries innovation and elegance. Embossed textures invite tactile exploration, a testament to the journey of transformation that awaits. Complemented by delicate foil accents, symbolizing the spark of innovation, and interwoven patterns reflecting the interconnectedness of edge-to-edge capabilities, this invitation serves as a gateway to the transformative gathering where industry leaders unite to steer businesses toward a dynamic future.

AT&T Business Summit (click here)

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Print, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

Within our Acquisitions Team's realm, a symphony of marketing communication bloomed, orchestrating a mesmerizing ensemble for the 6,500 esteemed AT&T dealers spanning the nation. We illuminated each offer and initiative, seamlessly harmonizing them with the grand opus of enterprise promotional materials. The canvas: an array of tactile prints and dynamic digital maneuvers, masterfully calibrated for customization. Each individual dealer was now able to synchronize with harmony, reflecting the captivating visual appeal and echoing influence present in the creative displays of large enterprises.

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Photo Art, Animation/Motion Graphics, Editing, Campaign, Print, Digital Media, Production, 3D Key Art, Retouching, Type Design, Speed to Market, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

For AT&T’s Multi-Dwelling Unit and Business Solutions, we were tasked to re-envision modern apartment buildings in ways to show how connected AT&T Fiber properties are to the smart technologies that come with them, as high-speed internet is the #1 amenity in the MDU space. The goal was two-fold: show the breadth of connectivity possible and do it in a warm, human way.

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Animation/Motion, Production, 3D Key Art, Retouching, Type Design, Visual Design, Advertisements, Digital Media, Print, Adobe Creative Suite, Mentoring

Company/Organization
AT&T/DIRECTV, New York City

The AT&T DIRECTV NFL SUNDAY TICKET Lounge in Miami buzzed with anticipation as it hosted a series of VIP programming days leading up to the Big Game. The days were filled with engaging activities and football fanfare.

A special fireside chat with Peyton Manning, the iconic former NFL Quarterback of Denver Broncos fame, was a major highlight. Fans also had the chance to mingle with well-loved NFL players including TJ Watt, Derek Watt, Derrick Henry, Aaron Jones, and Jalen Ramsey. It was an opportunity for fans to connect with their sports heroes up close.

Central to the event was the recognition of the vibrant role fans play in the world of football. From filling the stadiums to tuning in through DIRECTV, fans were acknowledged as the driving force behind the game's excitement and energy.

The weekend rolled on with more captivating experiences, featuring athlete appearances that warmed the hearts of football enthusiasts. A fireside chat starring Dak Prescott, the talented Quarterback of the Dallas Cowboys, was a standout moment. The presence of esteemed NFL figures like Kyle Rudolph, Larry Fitzgerald, Jamaal Charles, and DK Metcalf added to the event's allure.

A remarkable party hosted jointly by AT&T DIRECTV and NFL SUNDAY TICKET boasted guest list names like Kevin Hart, Questlove, Karamo Brown, Paris Hilton, Dak Prescott, and other well-known personalities. DJ set by Diplo, set the scene for attendees to groove to the rhythm against a backdrop of the marina.

In essence, the event served as a bridge between fans and their football idols, offering a day of enjoyment and interaction, while also paving the way for the excitement leading up to the Big Game.

Deliverables
Event Design
Wall Graphics
Digital Animation
Social Graphics
Email Invitation
Logo

Project Roles/Skills
Creative Direction, Art Direction, Video Direction, Team and Project Management, Environmental, Event, Display, Signage, Graphics, Window Treatment, Visual Design, Logo, Special Effects, Social Media, Adobe Creative Suite

Company/Organization
DIRECTV, New York City

Project Roles/Skills
Concept, Key Art, Advertisement, Adobe Creative Suite

Company/Organization
AT&T, New York

Project Roles/Skills
Creative Direction, Client Presentations, Brand Strategy, 3D Key Art, Visual Design, Type Design, Retouching, Concept, Team and Project Management, Art Buying, Advertisements, Mentoring, Adobe Creative Suite

Company/Organization
AT&T, New York City

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Retail, Packaging, Retouching, International Vendor Relation, Illustration, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

This innovative concept seamlessly aligns with AT&T Fiber services. Just as we reimagine apartment buildings with dynamic fiber construction, AT&T Fiber offers lightning-fast and reliable connectivity. Our design symbolizes technology's transformative power, mirroring AT&T Fiber's mission to revolutionize communication. Together, we celebrate pushing boundaries and embracing the extraordinary, creating a campaign of connection and endless potential.

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Digital Media, Print, Trade Show, Trade Advertisements, Animation/Motion, Editing, Production, 3D Key Art, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

Targeted to frontline sales agents at AT&T’s Latin American and National U.S. Sales and Service Call Centers, this initiative in the areas of innovation and collaboration helped motivate agents to have genuine connections with customers and increase sales. For the ‘Be Proud’ campaign, we developed an original hand-designed typeface that appeared on environmental posters, T-shirts, premiums, print banners, digital media and two animated Keynote presentations featured at AT&T’s enterprise Town Hall for senior leadership. The campaign was so popular that it was also featured on AT&T’s internal televised news program “Around The Globe”.

Award
In-House Agency Forum, Honorable Mention “Be Proud”, Print Campaign

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Environmental, Logo, Typography, Hand Lettering, Posters, Standees, T-Shirts, Print, Digital Media, Keynote Presentations, Premiums, Logo, Photo Direction, Retouching, Animation, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

Project Roles/Skills
Creative Direction, Art Direction, Concept, Project and Team Management, Brand Strategy, Press Event, Display, Out of Home, Environmental, Signage, Packaging, Digital Media, Retouching, Animation, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
Directv, New York City

Geared towards frontline sales agents stationed at AT&T's National Sales and Service Call Centers, these training resources played a pivotal role in assisting agents to swiftly establish rapport with customers, leading to heightened sales and exceptional customer service. We meticulously crafted more than 20 distinctive booklets each quarter for 10 lines of business. Taking over the project from a prior agency, I steered the creative process from a less-than-optimal state to a rapid attainment of the 'Best Turnaround Team' award, gaining recognition across the entire enterprise.

Awards
Directv Samy Award, Best Turnaround Team, National Sales and Service Call Center Training Guides

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Redesign, Concept, Project and Team Management, Strategy, Print, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring

Company/Organization
AT&T, New York City

In order to boost the adoption of AT&T products and services, the sales teams orchestrate innovative initiatives such as the "Bill Unite Bash (B.U.B.)" held at various exclusive apartment complexes nationwide. These meticulously crafted events leverage the power of geo-fenced social media advertisements, captivating tenants residing within a one-mile radius of the location and igniting a lively and prosperous gathering. These vibrant visuals capture the essence of enjoyment and excitement, effectively conveying the message that AT&T products and services are not just functional but also enhance the quality of life in an engaging and entertaining manner.

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Events, Concept, Campaign, Project and Team Management, Social Media, Digital Media, Animation/Motion, Editing, Illustration, Type Design, Visual Design, Adobe Creative Suite, Mentoring