Company/Organization
AT&T/DIRECTV, New York City

The AT&T DIRECTV NFL SUNDAY TICKET Lounge in Miami buzzed with anticipation as it hosted a series of VIP programming days leading up to the Big Game. The days were filled with engaging activities and football fanfare.

A special fireside chat with Peyton Manning, the iconic former NFL Quarterback of Denver Broncos fame, was a major highlight. Fans also had the chance to mingle with well-loved NFL players including TJ Watt, Derek Watt, Derrick Henry, Aaron Jones, and Jalen Ramsey. It was an opportunity for fans to connect with their sports heroes up close.

Central to the event was the recognition of the vibrant role fans play in the world of football. From filling the stadiums to tuning in through DIRECTV, fans were acknowledged as the driving force behind the game's excitement and energy.

The weekend rolled on with more captivating experiences, featuring athlete appearances that warmed the hearts of football enthusiasts. A fireside chat starring Dak Prescott, the talented Quarterback of the Dallas Cowboys, was a standout moment. The presence of esteemed NFL figures like Kyle Rudolph, Larry Fitzgerald, Jamaal Charles, and DK Metcalf added to the event's allure.

A remarkable party hosted jointly by AT&T DIRECTV and NFL SUNDAY TICKET boasted guest list names like Kevin Hart, Questlove, Karamo Brown, Paris Hilton, Dak Prescott, and other well-known personalities. DJ set by Diplo, set the scene for attendees to groove to the rhythm against a backdrop of the marina.

In essence, the event served as a bridge between fans and their football idols, offering a day of enjoyment and interaction, while also paving the way for the excitement leading up to the Big Game.

Deliverables
Event Design
Wall Graphics
Digital Animation
Social Graphics
Email Invitation
Logo

Project Roles/Skills
Creative Direction, Art Direction, Video Direction, Team and Project Management, Environmental, Event, Display, Signage, Graphics, Window Treatment, Visual Design, Logo, Special Effects, Social Media, Adobe Creative Suite