Company/Organization
AT&T Directv, New York City

In the pursuit of excellence, we embarked on a mission to ignite a wave of motivation among our nationwide call center agents, propelling them to champion the sales of our cutting-edge TV streaming service, DIRECTV NOW. This endeavor led us to craft a trio of uniquely original superheroes, each embodying a facet of our supremacy in sports, our rich array of international programming, and the innovation of our new cloud DVR. Every aspect of this initiative, spanning from nomenclature to vivid illustration to meticulous design, was meticulously cultivated and brought to life within our own creative quarters.

Deliverables
Posters
Premiums
Standees
Flyers
Collateral

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Environmental, Logo, Posters, Standees, Typography, Illustration, Photo Direction, Premiums, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring