Company/Organization
AT&T, New York City

Targeted to frontline sales agents at AT&T’s Latin American and National U.S. Sales and Service Call Centers, this initiative in the areas of innovation and collaboration helped motivate agents to have genuine connections with customers and increase sales. For the ‘Be Proud’ campaign, we developed an original hand-designed typeface that appeared on environmental posters, T-shirts, premiums, print banners, digital media and two animated Keynote presentations featured at AT&T’s enterprise Town Hall for senior leadership. The campaign was so popular that it was also featured on AT&T’s internal televised news program “Around The Globe”.

Award
In-House Agency Forum, Honorable Mention “Be Proud”, Print Campaign

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Environmental, Logo, Typography, Hand Lettering, Posters, Standees, T-Shirts, Print, Digital Media, Keynote Presentations, Premiums, Logo, Photo Direction, Retouching, Animation, Type Design, Visual Design, Adobe Creative Suite, Mentoring