Company/Organization
AT&T, New York City

In the realm of business connectivity, the demand for swift and dependable Internet is paramount. Nevertheless, the landscape of business fiber is not uniform in quality across the board. To elevate the prominence of AT&T Business Fiber, we devised a captivating strategy centered around an illusion of a fiber pipeline. This ingenious concept took center stage within our B2B kit, serving as a visual representation of fiber-optic speed. Through the implementation of an infinity mirror and strategically positioned lights, we granted building managers and commercial tenants an up-close encounter with the technological prowess that distinguishes AT&T from the rest.

Simultaneously, we introduced an enticing incentive program targeted towards building managers and proprietors. A reward of $100 awaited them with every successful enrollment of a commercial tenant. Designed to be interactive, this kit served as a versatile tool, streamlining the process for property owners to effectively showcase AT&T's ultra-fast fiber internet to their tenants, thereby augmenting the value of their real estate holdings.

Deliverables
Package design
Pamphlet

Awards
• ProMaxBDA, GoldPremium Specialty Items
• In-House Agency Forum, Gold B2B Sales Collateral

Project Roles/Skills
Creative Direction, Art Direction, Client Presentations, Concept, Project and Team Management, Brand Strategy, Video Animation/Motion, Production, 3D Key Art, Retouching, Type Design, Visual Design, Adobe Creative Suite, Mentoring