Company/Organization
AT&T, New York City

Situated in Lower Manhattan, the MTA Fulton Street subway station stands as a pivotal nexus for daily commuters, witnessing a staggering footfall of 300,000 individuals, a significant portion journeying towards Wall Street. This dynamic out-of-home campaign was orchestrated to captivate these commuters, directing their attention to an AT&T kiosk. Over a span of 14 days, we garnered an impressive count of 2 million impressions. Simultaneously, the paid social segment not only met but surpassed the efficiency benchmark, achieving a Cost Per Engagement (CPE) that outperformed expectations by a remarkable factor of 49. The entire process, commencing from the initial briefing to the final release of files, was seamlessly executed within a mere 11-day timeframe.

Deliverables
Environmental
Animated Banners
Digital
Print
Social
OOH
Kiosk

Project Roles/Skills
Creative Direction, Art Direction, Interaction, Outdoor, Project and Team Management, Brand Strategy, Environmental, Out of Home, Animation/Motion, Digital Display Ads, Retouching, Storyboarding, Media Advertising, Type Design, Visual Design, Adobe Creative Suite, Mentoring